Websites

I've created copy for several brand-new sites, from headlines to button copy, plus seasonal/campaign updates to [checks notes] billions of existing sites.

EGO Commercial (B2B)

EGO Commercial launched a new, industry-leading commercial charging system and commercial-grade tools for landscapers. As the lead writer on the new website, I implemented their updated brand voice and tone across the site.

EGO Commercial home page hero (click to enlarge)

EGO Commercial about page (click to enlarge)

Athleta

I was a full-time freelance copywriter for Athleta for several months. As one of only two writers, I wrote a boatload of copy in the Athleta tone for the website, catalog spreads, and product descriptions.

SKIL

SKIL targeted DIYers and first-time homeowners with its range of powerful, affordable tools. I wrote updated copy for the website to reflect and expand on the "Own It" campaign.